A few statistics 

In the first week the TDV web site went live, we had a total of 23,000 file hits.

Most of the People pages were accessed between 40 and 100 times, except Douglas Adams, who had 287 hits. 

The Penguins were accessed 312 times.
 

Observations

Penguins are more popular than Pedants (211 hits).

Penguins are about 6 times as popular as most members of the company.

Even Douglas is slightly less popular than a penguin.
 

Conclusion